The internal sell sheet you didn’t know you needed

By Brooke L

Not everyone gets it. You see the value of branded merch that’s actually designed well, they see a line item. That’s why we made this: a quick guide to help you pitch.

The case for quality

Swag ≠ strategy. Bad merch gets tossed. Good merch builds brand loyalty, drives engagement, and lasts. When it’s done right, it’s not just a giveaway or a product on a shelf... it’s a retention tool, a first impression, a walking billboard.

What to tell your CFO

Let’s Talk ROI. High-quality merch = longer shelf life. Better impressions = more organic reach. Strategic kits = lower churn, higher retention.

What to tell ops

Streamlined. Predictable. Easy. We handle design, sourcing, production, and fulfillment. One point of contact, end-to-end. No sourcing rabbit holes. No shipping spreadsheets. Just results.

What to tell your CEO

Brand equity, not just brand “stuff.” Your brand is the product. When you invest in what people wear, touch, and keep, it shows up everywhere else. Great merch builds great brands.